《LOGORAMA》 is a 16-minute animated film written and directed by H5/ François Alaux, Hervé de Crécy and Ludovic Houplain, and produced by Autour de Minuit.
The film depicts events in a stylized Los Angeles, and is told entirely through the use of more than 2,500 contemporary and historical logos and mascots.
The film won the Prix Kodak at the 2009 Cannes Film Festival and the Academy Award for Best Animated Short Film at the 82nd Academy Awards
《LOGORAMA》是由法國一家叫做H5的設計工作室製作了16分鐘動畫短片。
影片講述在一個完全由商標Logo構成的花花世界裡，正義而暴力的米其林輪胎人大戰邪惡的麥當勞大叔的故事。短片在2009年戛納電影節上放映，頗受好評。
根據影片簡介，故事中還將包括汽車追逐、槍戰、人質危機、野生動物大鬧城市等等情節。
比較有趣的是，H5事先並沒有徵求商標持有者的同意，但這2500多個被使用的商標的公司都沒有對H5提出異議或反對。只有一家叫Cash Converter的公司，感謝他們將自己公司的LOGO放在動畫中的顯眼位置
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the OSCAR
Short Film (Animated)
Logorama
Nicolas Schmerkin
Click here to watch the acceptance speeches
Good evening. It doesn't look like, but it's a French film. Sorry about the accent. I'm the producer of the film, so I have to thank the 3,000 non-official sponsors that appear in the film. And I have to assure them that no logos were harmed in the making of the project.
This award has to be shared with the incredible people who made the film. All the team, and especially the three directors that are with us in the theater tonight: François Alaux, Hervé de Crécy and Ludovic Houplain. You can applaud them, the directors.
Thanks for them. They have been working for a very long time on this film. It took, like, six years to make this 16 minutes, so I hope to come back here with a long feature film, in about 36 years. Thank you very much. Bon soir.
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Use of Brand Images
Used as Building
# Malibu rum: The first logo appeared in the film
# Yoshinoya
# Pizza Hut: The Diner
# Dairy Queen
# Lego
# Best Buy
# Comfort Inn
# K-Mart
# Home Depot
# Unocal Corporation
# GMC Truck
# S&H Green Stamps
# Brands under Choice Hotels
* Sleep Inn
* Clarion Inn
# Wendy's
# Columbia House
# Do It Best
# Mega Blocks
# National Car Rental
# Nintendo
# Hotwheels
# Best Western
# Tamiya
# EMI
# Blockbuster Video
# Domino Pizza
# Avis
# Shoppers Drug Mart
# U-Haul
# Eveready
# Spin
# Craftsman
# Matchbox
# 7-Eleven
Used as Facility
* Audi: appears as design on highway.
* Energizer: the lamp of the lamp post.
* ICI: swimming pool
* Stop & Shop: the traffic lights
* French's
* T-Mobile: telephone poles
* Dolby Surround: doors for truck and some building
* USA Today: newsbox
* Randy's Donuts
* Chrysler: windows
* American Cancer Society
* Ghostbusters
Used as Human Being
* Bic mascot: School boys
* Fido Dido
* Customer at the Diner:
o Chief Wahoo
o Mr. Peanut
o The Pep Boys
* Green Giant: security at the zoo
* Pillsbury Doughboy: the chef at the Diner
* Colonel Sanders
Used as Vehicles or inside the vehicle
* Cruise America
* Mercedes-Benz: The steering wheel of the truck that Ronald MacDonald is driving.
* NSTA: on the school buses
* Recycling logo: on the trash truck
* Grease: Motorcycle
* Blaupunkt: radio on the patrol car
* On the helicoper:
o BMX
o Cisco Systems
Used as Plant
* Afri-Cola: Palm trees
* USB: cactuses.
Used inside the zoo
* MGM Lion
* Paramount Pictures
* Playboy rabbits
* The elephant of Republican Party
* The donkey of Democratic Party
* The Pumper Nic Hippo called "NIC"
* The Lacoste Crocodile ("The French crocodile")
* Canadian Natural
* WWF
* MIKO
* Linux penguins
* E!
Used at the KFC fast food stand
* Fanta
* Diet Dr. Pepper
Used inside Pizza Hut Diner
* Starbucks: The tray
* Nickelodeon: split on the floor
Appears at the gun scene
* General Electric
* Westinghouse Electric
Logos at the Ronald McDonald' bike scene
* Enron: 'Losers'
* K-Mart: 'White trash'
* Weight Watchers: Ronald crashes into
Used on sniper
* Leica
* Bluetooth
Earthquark scene
* XBox
* Chicago Bulls: which one of the Michelin Man's head is stuck into
Used at the Desert
* Hollywood Chewing Gum: stands as the sign of Hollywood
Used in the final outer space scene
* Nike: on the earth
* Pepsi: planet with "satilates":
o Doritos
o Sun Chips
o 7-up
o Frito-Lay
* Internet Explorer
* Subaru
* Pioneer
* Milky Way
Source: 維基百科，OSCAR
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